This year tourism is badly affected and frequent travellers are bearing brunt of the pandemic. However, this does not deter celebrating World Tourism Day which is celebrated annually and it falls on 27th September 2020 which the UN celebrates with the theme of “Tourism and Rural Development”. The event not only highlights tourism industry importance in preserving and promoting culture but also to think about the industry’s future.

Through its social, cultural, political and economic value, the tourism sector contributes to the sustainable development goals. But at these unprecedented times, there has been a risk of Job losses and particularly Women, Youth and workers of informal economy are at risk.

Due to pandemic, the UN predicted that about 100-120 million jobs are at risk as per the data by the UN World Tourism Organization (UNWTO). This year, we need to sustain…

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