South Korean superstar Hyun Bin Stars In Smart’s Newest Commercial

Manila, Philippines — Mobile services provider Smart Communications, Inc. has made a splash as it unveiled its new campaign featuring South Korean superstar Hyun Bin, who has endeared many Filipinos with his hit K-dramas and movies.

Smart Ako Campaign with Hyun Bin

This is the first time a local telecoms company has tapped a South Korean superstar to be the face of its brand and is a bold statement for Smart as it asserts its commitment to bring amazing experiences to Filipinos through digital technology.

Hyun Bin Phenomenon

“The ‘Hyun Bin Phenomenon’ is pretty much due to digital technology – Filipinos have developed the craze because they are able to stream his shows, hear the buzz about him online, share their excitement with their friends, and even get to interact with him through…

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