SHENZHEN, China, April 27, 2020 /PRNewswire/ — The COVID-19 crisis has further reshaped the worldwide shopping habits with millions of global customers in quarantine going online for their daily purchases. To adapt to the current social distancing measures, Nayuki, a leading new-style tea drink brand based in China, has announced its strategy to accelerate digital new retail transformation with the opening of its first official online flagship store on Tmall, a leading e-commerce site in China.

Nayuki’s flagship online store on Tmall

The sudden arrival of COVID-19 has frozen most of the catering industry, but the growing trends of omnichannel retailing have offered new opportunities. With the rise of new retail enabled by e-commerce platforms and mini-programs — the quick-to-access applets built on WeChat and Alipay, Nayuki is riding the wave of this new…

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