SINGAPORE, Aug. 3, 2020 /PRNewswire/ — Fliggy, Alibaba’s leading travel brand in China and Ascenda, the global innovator in loyalty management, today announced a partnership to enhance Fliggy’s rewards propositions starting in June 2020.


Fliggy members now can enjoy the benefits and services of the three major airline alliances.

Fliggy has been committed to promoting digital transformation of the travel industry and elevating experience of outbound travel, leveraging Alibaba ecosystem. “In Alibaba’s globalization strategy, Fliggy carries the mission of ‘Global Fun’. The partnership with Ascenda is in consistent with our mission in that it will accelerate the expansion of the coverage of the Fliggy membership program and improve the internationalization of the rewards.” Fliggy said.

“We are honoured to work with Fliggy to enhance the value of…

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